Beyond the Brand: Analyzing Mastige Consumer Behavior and Their Perception of Sustainability in the Food Industry – Department of Managment, Science and Technology

Beyond the Brand: Analyzing Mastige Consumer Behavior and Their Perception of Sustainability in the Food Industry

Master’s Thesis Defense Fatemeh Jodaki
Supervisor: Dr. Alireza Sheikh
Internal Referee: Dr. Mohammad Bashir Sedighi
External Referee: Dr. Mohsen Akbarpour Shirazi