دکتر علیرضا شیخ دانش آموخته مهندسی صنایع در مقطع لیسانس از دانشگاه خواجه نصیرطوسی، فوق لیسانس از دانشگاه تربیت مدرس و دکترای مدیریت از دانشگاه لستر انگلستان می باشد. 15 سال سابقه فعالیت آکادمیک و صنعتی داشته و در حوزه های هوش تجاری، مشاوره مدیریت داده-محور و ارائه راهکارهای داده-محور به سازمان‌ها کمک میکند.

تحصیلات

دکترای مدیریت از دانشگاه لستر انگلستان (1391)

کارشناسی ارشد مهندسی صنایع از دانشگاه تربیت مدرس (1386)

کارشناسی مهندسی صنایع از دانشگاه خواجه نصیر (1384)

تجارب کاری

عضو هیئت علمی دانشکده مدیریت، علم و فناوری دانشگاه صنعتی امیرکبیر (از سال 1392 تا کنون)

مشاور مدیریت در شرکتهای بزرگ و کوچک در صنایع مختلف (از سال 1389 تا کنون)

برگزاری کارگاه های مختلف برای مدیران ارشد صنایع گوناگون در حوزه های هوش تجاری، تحلیل داده، OKR، بازاریابی عملکردی و بازاریابی دیجیتال (از سال 1392 تا کنون)

بنیان‌گذار شرکت خلاق در حوزه تجارت الکترونیک (از سال 1392 تا کنون)

کارشناس و مدیر اجرائی در شرکت تولیدی (از سال 1382 تا 1386)

مقالات و انتشارات

مقالات ISI و معتبر بین المللی

Sedighi, M., Sheikh, A., Tourani, N., & Bagheri, R. (2022), “Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension”, Human Behavior and Emerging Technologies, vol. 2022.

Sheikh, A., Aghaz. A. & Mohammadi, M. (2019), “Cyberloafing and personality traits: an investigation among knowledge-workers across the Iranian knowledge-intensive sectors”, Behaviour & Information Technology, 38:12, 1213-1224.

Sheikh, A. & Aghaz, A. (2019), “The Challenges of the faculty members’ commitment: The role of university brand,” Higher Education Quarterly, 1(1), 1–16.

Amirkhani, T., Aghaz, A., & Sheikh, A. (2019). An implementation model of performance-based budgeting: Evidence from the Iranian healthcare sector. International Journal of Productivity and Performance Management, Vol. 69 No. 2, pp. 382-404.

Sheikh, A., Ghanbarpour, T., Gholamiangonabadi, D., (2019), “A Case Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting,” Journal Of Business-to-business Marketing, 26 (2), 0-12.

Sheikh, A. & Aghaz, A., Mohammadi, M., (2018), ‘Predicting Cyberloafing beyond Personality Traits: an Investigation among knowledge-workers across the Iranian Knowledge-Intensive Sectors’, Behavior and Information Technology, 1-12.

Aghaz, A., & Sheikh, A., Amirkhani, T. (2017), ‘Human Resource Management in the Public Sector: an Investigation into the Iranian Ministries’, Iranian Journal of Management Studies, 10 (2).

Aghaz, A., & Sheikh, A. (2016), ‘Cyberloafing and job burnout: An investigation in the knowledge-intensive sector’, Computers in Human Behavior, 62, 51-60.

Sheikh, A. & Lim, M. (2015), ‘The making of brand attachment and brand meanings: the case of a UK engineering services firm’, Marketing Intelligence and Planning, 33(6), 887-907.

Sheikh, A., Atashgah, M. S., & Adibzadegan, M. (2015), ‘The antecedents of cyberloafing: A case study in an Iranian copper industry’,Computers in Human Behavior, 51, 172-179.

Sheikh, A., & Lim, M. (2011) ‘Engineering consultants’ perceptions of corporate branding: A case study of an international engineering consultancy’, Industrial Marketing Management, 40 (7):1123-1132.

مقالات علمی پژوهشی

Sheikh, A., Eslami, S. & Mahdijoo, A. The Effects of Sanctions on Economics Indicators of the Cosmetic Industry: a Case Study”, Journal of Business Management , 56(14), 21-42.

Sheikh, A. & Eslami, S. (2020). The Effects of Sanctions on Economics Indicators of the Cosmetic Industry: a Case Study, Journal of Business Management , 47(12),399-419.

Mojiri, F., Sheikh, A., Payandehmehr, B., & Majidpour, M. (2019). A Model for Indigenous Development of Biopharmaceutical Industry: The Case of CinnaGen Company. Journal of Management Improvement, 13(1), 91-120..

مقالات کنفرانس

Alireza Sheikh, Raana Bagheri, “Investigating Consumer Green Purchase Intention: Value-Believe-Norm, Perceived Consumer Effectiveness and Perceived Market Influence “, 6th International Conference of Modern Research in Management, Economics and Development, February 2020

 

Alireza Sheikh, Raana Bagheri, “Green Marketing Mix Signaling Impact on Re-Purchase Intention: Role of Expectation- Confirmation Theory “, 6th International Conference of Modern Research in Management, Economics and Development, February 2020

 

Alireza Sheikh, Raana Bagheri, “Investigating the Impact of Individual-level Behavioral Theories on the Consumption of Green Consumer “, Second National Conference on Modern Approaches in Business Management, July 2019

 

Alireza Sheikh, Raana Bagheri, “Cyber-Marketing in the B2B Setting “, Second National Conference on Modern Approaches in Business Management, July 2019

 

Alireza Sheikh, Mahdi Abdollahi, “Ethical Perception of Iranian Customers from E-Commerce Businesses and Its Impact on Satisfaction “, 4th International Conference on Management and Humanistic Science Research in Iran, March 2019

 

Alireza Sheikh, Mahsa Soltaninejad, “Internal Branding in the Iranian Health Tourism Industry: Investigating Critical Influential Factors “, 4th International Conference on Management and Humanistic Science Research in Iran, March 2019

 

Alireza Sheikh, Faeze Mardani, “Category management and Consumer Behavior in Retail “, International Conference on Innovations in Business administration and Economics, February 2019

 

Alireza Sheikh, Tohid Ghanbarpour, “A two-stage clustering method for B2B customer segmentation based on RFM model in the of Iranian Fintech setting “, 15th International Conference on Management, December 2018

 

Ali Khalaj, Alireza Sheikh, “Impact of Leadership Style on Workplace Rational Conflict in Project Oriented Organizations “, The Third International Conference on Industrial Management, May 2018

 

Alireza Sheikh, Mohammadreza Khodatars, “Entrepreneurs Intentional Shifts After Experiencing Failure “, World-Class Management Perspective Congress, March 2018

 

Alireza Sheikh, Jafar Hojat, “Branding Through Social Networks: Most Important Factors Today “, World-Class Management Perspective Congress, March 2018

 

Alireza Sheikh, Mohammadreza Khodatars, “The Reasons of Choosing and Failure of Jobs and Post-Priorities “, Management, National Production and Employment Development, February 2018

تجارب آموزشی

دروس کارشناسی ارشد:

مدیریت بازاریابی

بازاریابی دیجیتال

مدیریت کسب و کار داده-محور

تحلیل کسب و کار  (BA)

دوره های کاربردی مدیریتی:

تحلیل کسب و کار  (BA)

تصمیم‌گیری داده-محور برای مدیران

هوش تجاری (BI)

پیاده‌سازی OKR

بازاریابی عملکردی

تحقیقات بازار داده-محور

مدیریت برند داده-محور